WordPress is the most popular blogging platform around the World. Every single blogger and webmaster use self-hosted WordPress to develop their websites and blogs. There are many advantages of using WordPress as your blogging platform. SEO is one of them. So, in this article, I am going to give you 10 reasons that why you should use WordPress for SEO?
Let’s deep dive into.
10 Reason Why You Should Use WordPress For SEO
- Fast Website Loading Speed
- XML Sitemap
- Image Optimization
- Social Media Integration
- User Experience
- Good and lightweight Coding Standard
- Proper Navigation
- Schema Markup Support
- Easy to Use
- Mobile Friendly
1. Fast Website Loading speed
After Google’s Rank Brain algorithm update, it is observed that they now prefer faster websites and rank them better.
The speed of a website depends upon many factors. The weight of the website and the time to interact with Database are 2 most important factors.
There are two types of websites exist. Static and dynamic. Today dynamic websites are in trend because of the easy customization feature. Dynamic websites require databases where they store information about the changes.
In CMS, like WordPress, Database acts as a backbone. Dynamic websites are easily customizable but there is a demerit of dynamic websites.
When a user opens a website, the website queries the database for the required information. This process takes time and makes the website slow.
To speed up database queries, we have 2 options. A faster and lightweight website and a fast web server.
WordPress is developed as a lightweight CMS and interact very quickly with the database. As a result, the overall loading speed of the page becomes faster compared to other CMS and ultimately helps rank better in Google search.
You can also use WordPress Cache plugins to boost website speed.
2. XML Sitemap
The 1st and very important step in SEO is to introduce your website with the Google algorithm.
So how would you do this? by generating an XML Sitemap file and submit it to the “Google Search Console“. Google search console is a free tool from Google where webmasters can add and analyze the performance of their website in Google search.
XML Sitemap is a map of your website’s pages which is very useful for Google to recognize and crawl your site.
WordPress is a plugin-friendly CMS and it has also many SEO plugins like Yoast SEO and All in one SEO. This SEO plugins have added feature to generate sitemap.xml file on your website.
You have to just install these plugins and follow the plugin instructions to generate your XML sitemap.
I always suggest my readers use Yoast SEO. It’s free and you get many SEO implementation options including XML Sitemap.
Read this detailed guide on Yoast SEO: Best WordPress SEO plugin [Review And Setup Guide]
3. Image Optimization
I have told you about the speed of website matters a lot in SEO. Images play an important role in the speed of your website.
If your images are not properly optimized, you webpage load slow and ultimately affects the user experience. After the Ranck brain implementation, Google concentrates a lot on user experience. Slow loading websites have more bounce rates which directly affect your Google rankings.
Thanks to the wide range of image optimization plugins in WordPress, you can reduce your image size by up to 80% without losing the quality.
There are many image optimization plugins available in the WordPress plugin directory. But my favorite is Short Pixel.
Read my case study on Short Pixel
You can also use EWWW Image Optimizer, Smush it etc.
WordPress has a built-in thumbnail generation feature which is used to show sitewide post thumbnails etc. This feature also reduces the size of the image to improve the loading time of the webpage.
4. Social Media Integration
Social media is the biggest platform where you can brand yourself or your product. Even big companies use the power of social media to build the awareness about their brands.
WordPress has many social media integrations plugins which you can use to increase your social presence.
You can use Blog2social type plugins to publish your posts with one click. Social sharing buttons plugins are like Add This add social buttons on your blog posts. Using those buttons, your readers can directly share the post onto their favorite social media channels.
Add This and other social follow plugins add social follow buttons on your web pages from where your readers can follow your social pages and account with just one click.
Yoast SEO has open graph feature which will help you to properly share your posts on Facebook.
There are many plugins in WordPress to help you build awareness about your content, products, and services on social media.
You can read my articles on social media Integration
- Best Social Media Auto Poster WordPress Plugins You Should Use
- Automate Social Media Campaign With Social Pilot
5. User Experience
Google’s Rank Brain totally depends on the user experience. If your website users have a bad experience on your website, they tend to bounce back. If the bounce rate is high, the chance is, you can’t rank better on Google.
WordPress is the best CMS in the user experience. It is faster than other CMS as well as there are tons of attractive and fast themes available on the internet.
X-Theme, Generate press, Divi etc, there are many quality themes available for WordPress which can dramatically improve the user experience.
6. Good and lightweight Coding Standard
Standard coding plays an important role in SEO. Google loves the websites which don’t have coding errors. As well as standard coding make your website more secure and saves from attackers.
WordPress has a clean and lightweight coding structure. The only thing you have to keep in mind that don’t ever use nulled WordPress themes and plugins or your site will go vulnerable. It will affect SEO as well as attackers easily hack your website.
7. Proper Navigation
Proper navigation is the key feature behind every successful website. you have to create your navigation user-friendly. When a user comes to your website they should have access to all the pages and blog posts of your website from your navigation menu.
WordPress has not even main navigation menu but also have a footer and top menu features(depends on the theme you are using).
You can easily create your navigation by going to Appearance > Menus.
If your theme supports Top and Footer navigation then you can see them in Appearance > Menus along with header navigation. You can assign the pages, posts, categories, tags, custom links in your menu and make your website more accessible.
You can also use the Breadcrumb feature of Yoast SEO or other Breadcrumb plugins to add breadcrumbs on your website. If you don’t know I would like to tell you that breadcrumbs are very important SEO factor in E-commerce and deep link websites.
8. Schema Markup Support
If you have an E-commerce website probably you know about the schema markup. Google use Schema markup to add the review and ratings about the product on their search results.
Schema markups are used for physical products, digital products, services, travel packages and many more things.
WordPress has a Schema markup feature but you have to use reviews and rating plugins to collect reviews on your website. Many review plugins integrate with WordPress Schema markup feature and help Google to show the results with reviews and ratings.
When people directly see the rating of the product on search results they tend to click on the link and land your website. So schema markup helps a lot in SEO for online business websites.
9. Mobile Friendly
After penguin update, Google prefers mobile-friendly websites and rank them better in SERP. WordPress is mobile friendly and help you to grow your search ranking on SERP.
Although WordPress has a built-in mobile friendly architecture you can use Accelerated mobile pages (AMP) plugins to create your website more mobile friendly.
These plugins not only make your website more mobile friendly but optimize the speed of your website too.
The themes which you use on WordPress are fully responsive and adjust the content according to the size of the screen.
10. Easy to Use
Google prefers the websites who consistently produce content. So it’s very important that you have an easy to use interface to speed up your content generation process.
I have used many CMS platforms including Joomla, Drupal but WordPress is my favorite as it is very easy to use and saves a lot of time.
You can easily handle this platform and use this extra time to produce more content on your website.
I know many bloggers who have a number of websites on WordPress and manages them easily without wasting more time.
SEO is the most important factor for a website owner. Without proper SEO no one can beat the search results.
WordPress is the best blogging platform if you want properly SEO optimized website. I think the above 10 reasons would have cleared your doubt about why you should use WordPress for SEO?
Okay, I have 5 websites, all are created on WordPress and all of them are ranking very well on Google.
Did you get your answer? Comment below.